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Privacy & Cookie Policy

Privacy Policy (Updated 23rd May 2018)

Find out how we use and protect the information that you provide to us

We are committed to preserving the privacy of all visitors to (the Website). Please read this policy to understand how we use and protect the information that you provide to us. 


The Website is operated by Displays (UK) Ltd (a company registered in England and Wales with company number 8896740 whose registered office is at Bank Court, Manor Road, Verwood, Dorset, BH31 6DY) Our VAT registration number is GB980855382


Displays (UK) Ltd is the data controller of the data you provide. For further information about your data please contact


Displays (UK) Ltd and its partners are jointly referred to in this policy as "we", "us" or "our". A list of Displays (UK) Ltd companies and partners can be obtained by contacting


The purpose of this policy is to set out the purposes for which, and the manner in which, we may collect and use personal information that we may obtain about you. By either registering as a user of any services provided by us on this Website and/or by using this Website generally you consent and agree to us using your information in accordance with this policy. Please read the policy carefully.


Your use of the Website is also governed by the Website's general terms and conditions. Please ensure you have read and understood those terms and conditions in addition to this policy.


1.            Use of your personal information


1.1          When you register with and/or use this Website:


(a)           you may be asked to provide certain information such as your name, address and other contact details and credit/debit card or PayPal details. In accordance with clause 7.2, we do not store your credit/debit card and/or PayPal details; 


(b)           we may gather other information about you, including personal data provided in any messages you send via the Website and any emails and letters that you send to us. We also collect cookies which may include personal data about you. More information about the cookies we collect is set out in clause 5.


1.2          We may record and monitor incoming calls in order to maintain customer service standards and to assist staff training.


1.3          We may use information that you provide to us or that is obtained by us:


(a)           to register you with our Website and to manage an account you hold with us;


(b)           to administer our Website services;


(c)           to give to companies and organisations whose goods you purchase through the Website, to the extent they need that information to fulfil your order;


(d)           to fulfil our agreement with you and to process your purchase and obtain payment;


(e)           to send you email notifications and updates about your purchase;


(f)            to notify you about important changes and developments to the Website; 


(g)           to analyse your purchasing preferences (for example, market, customer and product analysis) to enable us to:


(i)            to provide you with a personalised browsing experience when using the Website; and 


(ii)           to review, develop and improve the products we offer and to enable us to provide you and other customers with relevant information through our marketing programmes;


(h)           to make decisions about you using computerised or automated technology, for example automatically selecting products which we think will be of interest to you; and


(i)            where you have consented, to send you information about our products and services (including goods and services of other companies within our group) including special offers, discounts, offers, competitions which we consider may be of interest to you by any of the following methods: 


(i)            email;


(ii)           telephone (including automated calls);


(iii)          SMS text messages and other electronic messages such as picture messaging;


(iv)          post; and/or


(v)           social media.


1.4          For details on how to ask to be removed from our mailing list, please refer to clause 4 of this policy. 


1.5          We may store and process your information on our own information technology systems or we may pass your information to third parties who will store and process on our behalf.


2.            Disclosure of your information


2.1          We may give information about you to the following companies and organisations for the following purposes:


(a)           to other companies in our group of companies (but only where they are located in the EEA); 


(b)           subject to clause 2.2 of this privacy policy, to our employees and agents and other third parties, some of whom may be located outside the EEA, to administer your account, to  provide or arrange for the provision of products you purchase from us and to provide you with assistance and respond to queries you may have in respect of the products you have purchased;  


(c)           to agents who (on our behalf) analyse your data so that we may tailor the goods/services we offer to your  needs;


(d)           to anyone to whom we transfer our rights and duties under our agreement with you as a result of a change of ownership; and/or


(e)           if we have a duty pursuant to the law to do so. 


2.2          Where your personal data is transferred to any company or organisation outside of the EEA, such transfer will only be made where there are appropriate safeguards in place. This may include the use of standard data protection clauses in the form adopted by the European Commission, or the fact that the organisation is part of the Privacy Shield scheme if it is located in the US.


2.3          We may also share information about you and the conduct of your account with credit reference agencies, other lenders and relevant third parties including our legal advisors and debt recovery agencies.


3.            Crime prevention


3.1          In order to protect our customers and us from fraud and theft, we may pass on information that we obtain as a result of carrying out identity checks and other information in our customer records, including how you conduct your account, to other companies within our group and to organisations involved in fraud prevention and detection, to use in the same way. We may also disclose information and data relating to you to the police or any regulatory or government authority in response to any request to which we are legally required to comply including requests in connection with the investigation of any suspected illegal activities.


4.            How can I get my name removed from the Displays (UK) Ltd mailing list?


4.1          If you have opted in or otherwise qualify to form part of our mailing list and no longer wish to receive our newsletter or other promotional communications, you may opt-out of receiving such communications by following the instructions that are included in each communication. 


4.2          You may also opt out by:


(a)           writing to us at Customer Services, Displays (UK) Ltd, Unit 17, 12 Airfield Road, Christchurch, Dorset. Bh23 3TG


(b)           phoning our Customer Services team on 01202 480104; or


(c)           emailing us at


5.            Cookies


A cookie is an element of data that a website can send to your browser, which may then store it on your system. Cookies allow us to understand who has seen which pages and advertisements, to determine how frequently particular pages are visited and to determine the most popular areas of our Website. Non-personal information such as browser type, operating system and domain names, may also be collected during your use of the Website and this information may be used by us to measure the number of visitors to the Website. Unless you have indicated your objection when disclosing your details to us, our system will issue cookies to your computer when you log on to the Website.


Your consent to cookies


What are Cookies?

Cookies are small files which are stored on your computer. They are designed to hold a modest amount of data specific to your website visit on our site.

Cookies help to improve your visit to our website by helping with the following:

  • Remembering settings, so you don’t have to keep re-entering them whenever you visit a new page
  • Remembering information you’ve given (e.g. your postcode) so you don’t need to keep entering it
  • Measuring how you use the website so we can make sure it meets your needs

Please note that cookies can't harm your computer and we do not store personally identifiable information in cookies we use on this website.

We're giving you this information as part of our initiative to comply with UK legislation, and to make sure we're honest and clear about your privacy when using our website.

Please be assured that we're working on a number of other privacy and cookie-related improvements to the website.

The Cookies we use:

General website cookies

This website is built using Microsoft’s ASP.Net web technologies, as part of that we use the built in session cookie (ASP.Net_SessionID) to manage your session. When you navigate to the site, the server establishes a unique session that last for the duration of your visit.

Measuring website usage – Google Analytics

Google Analytics uses cookies to define user sessions, as well as to provide a number of key features in the Google Analytics reports. Google Analytics sets or updates cookies only to collect data required for the reports. Additionally, Google Analytics uses only first-party cookies. This means that all cookies set by Google Analytics for your domain send data only to the servers for your domain. This effectively makes Google Analytics cookies the personal property of this website domain, and the data cannot be altered or retrieved by any service on another domain.

The following table lists the type of information that is obtained via Google Analytics cookies and used in Analytics reports.


Description of Cookie

Cookie Used

Setting the Scope of Your Site Content

Because any cookie read/write access is restricted by a combination of the cookie name and its domain, default visitor tracking via Google Analytics is confined to the domain of the page on which the tracking code is installed. For the most common scenario where the tracking code is installed on a single domain (and no other sub-domains), the generic setupis correct. In other situations where you wish to track content across domains or sub-domains, or restrict tracking to a smaller section of a single domain, you use additional methods in the ga.jstracking code to define content scope. See Domains & Directoriesin the Collection API document for details.

All Cookies

Determining Visitor Session

The Google Analytics tracking for ga.jsuses two cookies to establish a session. If either of these two cookies are absent, further activity by the user initiates the start of a new session. See the Sessionarticle in the Help Center for a detailed definition and a list of scenarios that end a session. You can customize the length of the default session time using the _setSessionCookieTimeout()method.

This description is specific to the ga.js tracking code for web pages. If you use Analytics tracking for other environments—such as Flash or mobile—you should check the documentation for those environments to learn how sessions are calculated or established.


Identifying Unique Visitors

Each unique browser that visits a page on your site is provided with a unique ID via the __utmacookie. In this way, subsequent visits to your website via the same browser are recorded as belonging to the same (unique) visitor. Thus, if a person interacted with your website using both Firefox and Internet Explorer, the Analytics reports would track this activity under two unique visitors. Similarly if the same browser were used by two different visitors, but with a separate computer account for each, the activity would be recorded under two unique visitor IDs. On the other hand, if the browser happens to be used by two different people sharing the same computer account, one unique visitor ID is recorded, even though two unique individuals accessed the site.


Tracking Traffic Sources & Navigation

When visitors reach your site via a search engine result, a direct link, or an ad that links to your page, Google Analytics stores the type of referral information in a cookie. The parameters in the cookie value string are parsed and sent in the GIF Request (in the utmccvariable). The expiration date for the cookie is set as 6 months into the future. This cookie gets updated with each subsequent page view to your site; thus it is used to determine visitor navigation within your site.


Custom Variables

You can define your own segments for reporting on your particular data. When you use the _setCustomVar()method in your tracking code to define custom variables, Google Analytics uses this cookie to track and report on that information. In a typical use case, you might use this method to segment your website visitors by a custom demographic that they select on your website (income, age range, product preferences).


Website Optimizer

You can use Google Analytics with Google Website Optimizer (GWO), which is a tool that helps determine the most effective design for your site. When a website optimizer script executes on your page, a _utmx cookie is written to the browser and its value is sent to Google Analytics. See the Website Optimizer Help Centerfor more information.



Once the cookies are set/updated on the web browser, the data they contain that is required for reporting purposes is sent to the Analytics servers in the GIF Request URL via the utmccparameter.

Cookies Set By Google Analytics

Google Analytics sets the following cookies as described in the table below. A default configuration and use of Google Analytics sets only the first 4 cookies in the table.





This cookie is typically written to the browser upon the first visit to your site from that web browser. If the cookie has been deleted by the browser operator, and the browser subsequently visits your site, a new __utma cookie is written with a different unique ID. This cookie is used to determine unique visitors to your site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.

2 years from set/update.


This cookie is used to establish and continue a user session with your site. When a user views a page on your site, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on your site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on your site for longer than 30 minutes. You can modify the default length of a user session with the _setSessionCookieTimeout()method.

30 minutes from set/update.


This cookie is no longer used by the ga.js tracking code to determine session status.

Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backwards compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session.

Not set.


This cookie stores the type of referral used by the visitor to reach your site, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within your own site. The cookie is updated with each page view to your site.

6 months from set/update.


This cookie is not normally present in a default configuration of the tracking code. The __utmv cookie passes the information provided via the _setVar()method, which you use to create a custom user segment. This string is then passed to the Analytics servers in the GIF request URL via the utmcc parameter. This cookie is only written if you have added the _setVar() method for the tracking code on your website page.

2 years from set/update.


This cookie is used by Website Optimizer and only set when the Website Optimizer tracking code is installed and correctly configured for your pages. When the optimizer script executes, this cookie stores the variation this visitor is assigned to for each experiment, so the visitor has a consistent experience on your site.  See the Website Optimizer Help Centerfor more information.

2 years from set/update.


For further information about the Cookies Google uses please visit this Cookie Information page.

Measuring website usage – DC Storm

DC Storm Cookies are used by this website to identify how users interact the website, so that they can see things like the most popular pages and the journey that users take though their site.

First Party cookies – These cookies are set by this website that you are visiting.


Cookies are also created to identify when a user has viewed an advert for this website on an external site.

The cookie contains a unique identifier and nothing else. If you subsequently visit this website, then we link that cookie (and hence the advert) to your visit, but if you never visit the website, the cookie is meaningless and will expire automatically, 90 days after you last saw one of the adverts.

First Party cookies Information

These cookies are written to track website usage of this site:

Cookie Name




Stores the history of traffic sources the user has arrived to the site by

1000 days


Stores information about the session

1000 days


Stores the visit definition – ts type, number of visits, expiry

1000 days


Stores a user identifier (only within a site)

1000 days


Unique sale ID

1000 days


Unique identifier for a click generating a landing

1 year


Flags that the last page was secure and therefore has no referrer

20 min


Stores the referrer details to avoid duplicate Landing events

10 min


Flags whether the environment variables (screen size, browser etc) need to be collected again

30 days


For further information about the Cookies DC Storm uses please visit their Cookie Information page.

Other 3rd Party Cookies we may use

When you visit our website, you may notice some cookies that are collecting information for other websites. For example, if you visit a page that has video content, cookies from YouTube may be served. We do not control the setting of these cookies and we recommend you visit the third party websites for more information.

Please find a list of some third party cookies you may find present on this website and links to their specific cookie information:

Affiliate Window

Paid on Results




Google Adwords


4Q Survey

How do I Control or Delete Cookies?

If cookies are not enabled on your computer is could mean that your experience with our website will be impacted. However, if you want to control or delete cookies you can do so.

Information on deleting cookiesor controlling cookiesis available at To reiterate though, by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.




5.8          By agreeing to this policy you consent to the use of cookies by us as described in this policy. If you wish to find out more about cookies, please click on this link (but please remember that we are not responsible for the consent or functionality of external websites).


6.            IP address


6.1          Your browser also generates other information, including which language the Website is displayed in, and your Internet Protocol address ("IP address"). An IP address is a set of numbers which is assigned to your computer during a browsing session whenever you log on to the Internet via your internet service provider or your network (if you access the Internet from, for example, a computer at work). Your IP address is automatically logged by our servers and used to collect traffic data about visitors to our Website. We also use your IP address to help diagnose problems with our server, and to administer our Website.


7.            Security


7.1          We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We will treat all of your information in strict confidence and we will endeavour to take all reasonable steps to keep your personal information secure once it has been transferred to our systems.  However, the Internet is not a secure medium and we cannot guarantee the security of any data you disclose online. You accept the inherent security risks of providing information and dealing online over the Internet and will not hold us responsible for any breach of security unless this is due to our negligence or wilful default. We will retain your information in accordance with the retention periods in this policy or for as long as the law requires.


7.2          Where you have entered your credit/debit card and/or PayPal details for payment of goods or services on the Website, we will not store your credit/debit card and/or PayPal data.


8.            Your rights in respect of your data


8.1          You have the right to know what personal information we hold about you and you are entitled to ask us to:


(a)           what personal data we collect about you, how we collect it, how we process it, how we control it, who we share it with and how long we store it for;


(b)           to delete, correct or update the personal data we hold about you; and


(c)           to transfer your personal data to another person.


8.2          If you would like to do any of the above or have any other questions about the data we hold about you, please contact Displays (UK) Ltd at


8.3          If you are unhappy about the way in which we store or process your personal data, please contact our privacy team at  You are also entitled to complain about us to a supervisory authority, such as the Information Commissioner’s Office. Information about the Information Commissioner’s Office and their contact details can be found at


9.            Other websites


9.1          Please be aware that our Website may contain links to other websites. These websites are outside of our control and are not covered by this policy. If you access other websites using links on our Website, we are not responsible for the data policies or procedures or the content or functionality of the linked websites.


10.          Anti-spam policy


What is spam?


10.1        Spam, also known as junk mail, is an unsolicited commercial email message, commonly sent in bulk email messages. “Unsolicited” means that the recipient has not consented to the message being sent. “Bulk” means that the message is sent as part of a larger collection of messages, all having substantively identical content. The term 'spamming' refers to transmitting, distributing or delivering any unwanted commercial e-mail correspondence, especially in mass quantities, through the electronic means of communication.


Measures to prevent spam


10.2        We take the following measures to prevent spam:


(a)           mailing list subscribers must opt-in to our emails to receive them. The nature of the emails people will be sent is fully disclosed, both on the page on which the subscription is made and with a prominent link to this policy;


(b)           we do not use bought-in lists, rented lists or lists that use appended email addresses;


(c)           we do not use email addresses that are scraped or copied and pasted from the web, or harvested in any way;


(d)           we do not have a subscription form that subscribes users to an unrelated list;


(e)           we do not send unrelated offers or unrelated content to our recipients on our newsletter list; and


(f)            we do not email people who have requested to be removed from our mailing lists.


11.          Mailing practices


11.1        We do not modify the headers of any message in such a way that purposefully makes the origin of the message unclear.


11.2        All undeliverable addresses are removed from all future mailings after no more than 2 bounce-back messages or failed deliveries. 


11.3        All mailings provide clear and simple to follow instructions for opting-out of future mailings and all subscribers will be removed within 48 hours of making a request.


11.4        We have security policies in place to ensure that our mailing list data is secure from theft and misuse.


11.5        If you receive an email message that you think is spam which is sent from or on behalf of Displays (UK) Ltd, please let us know the details of the email using the email address detailed below and we will investigate the matter.


11.6        If you have questions regarding our anti-spam policy, please contact us by sending an email to


12.          Contact us


12.1        If you have any questions and or comments about this policy please email us at


12.2        You can also write to us at Displays (UK) Ltd, Unit 17, 12 Airfield Road, Christchurch, Dorset. BH23 3TG


13.          Changes to Policy


13.1        We keep our policy under regular review. We may amend and update this policy from time to time. Any changes in the future will be posted to the Website and where appropriate, through email.


13.2        All comments, queries and requests relating to our use of your information are welcomed and should be addressed to


13.3        This policy was last updated on 23 May 2018.


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0844 504 9277
01202 480104

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